Startup Pivots: How we Iterated on 4 Ideas in 12 weeks
Pivoting when you have growing traction, is hard! But settling down on building a company with a weak Product Market Fit is the hardest.
At the time we decided to pivot, we were a team of 21 people, close to 2 years old, $700K ARR revenue post customer churn ( at peak we were at $900K), growing at double-digit MoM, $1 Mn+ in the pipeline, but a very weak PMF. We were building a pure enterprise SaaS business, and retention was the key metric for us to prove that we have built a viable business model.
Post our seed raise, I formed a great habit of writing and documenting everything.
This post was originally posted on Medium. You can read the full post here